Developing an Emotional Connection with Customers: Insight From HP's CMO, Antonio Lucio

As the next article in my CMO Insight Series, I interviewed Antonio J. Lucio, the former CMO of VISA and the new CMO of HP, when Hewlett-Packard separates into two companies in November. What emerges from his interview is insight into what it takes to be a true global marketing leader and the importance of generating deep insight into the world's people, customs, and cultures, through reading, travel, and learning.